Club Mission

The mission of the Marketing & CPG Club is to make the club the most valuable resource for students interested in Marketing and Consumer Packaged Goods (CPG) industries through collaboration of our members, officers, Career Services and other entities (recruiters, faculty, speakers, other HBS clubs, etc.).

Our goals are to:

  • Educate future business leaders about critical issues in marketing and CPG
  • Help students explore careers in marketing and CPG and provide tangible support in the recruiting process
  • Create a vibrant, welcoming and supportive community for HBS students interested in marketing & CPG

Our objectives for the 2009-2010 academic year are to:

  1. Cultivate an environment that fosters interaction among students who are passionate about marketing and CPG
  2. Establish HBS as a "Center of Excellence" for marketing and CPG
  3. Create a platform for career development
  4. Create resources and events that focus exclusively on our members
  5. Provide targeted resources to students with prior experience and those who are career-switchers